Elen Azzopardi — About me

Hi, i'm Elen 👋🏼

I turn complex ideas into meaningful designs

I’m a Product Designer, mentor, and [occasional] public speaker based in Cardiff. I'm currently the sole designer at AMPLYFI, where I lead design for AI-powered tools, shaping ideas from concept to launch, and making sure they work not just for the business, but for the people using them.

Scroll down

Hi, i'm Elen 👋🏼

I turn complex ideas into meaningful designs

I’m a Product Designer, mentor, and [occasional] public speaker based in Cardiff. I'm currently the sole designer at AMPLYFI, where lead design for AI-powered tools — shaping ideas from concept to launch, and making sure they work not just for the business, but for the people using them.

What people have said ->

Susanne E
SVP
I’m so incredibly proud of Elen for all that she has moved already. Not going against anyone, not telling all is wrong, but simply doing the right thing and bringing everyone together and showing the impact potential
Liz M
Director
The value Elen brings to the team and the quality of her work is always beyond expectations
David B
SVP
I am so glad I got to engage with Elen, she gave us something to really think about and changed the way we’ve always viewed design before now
Oscar V
Senior Director
Elen has done an amazing job and we are able to pitch in a far more effective way as a result of her work

Awards & Key Achievements

Invited speaker at the Ffowndri Women in STEM series, where I shared insights on building inclusive digital experiences and navigating a UX career as a woman in tech. Voicing my passion about mentoring underrepresented talent and fostering more equitable, human-centered design cultures.
Pure Imagination Award Winner for demonstrating excellence in delivering the highest quality user experience and design.
Advocating design thinking methodologies and facilitating design sprints to solve complex challenges, I successfully earned buy-in from organisational leadership.
Initiated the NAGRA Design Guild, a platform for design employees to champion UX throughout the organisation. Mentoring new designers and fostering a culture of design excellence.
Guest lecturer at the University of Bergen supporting students through their final year projects.

Experience

2024-Present

Product Designer @ AMPLYFI

2022 - 2024

Senior UX Designer @ NAGRA

2021 - 2022

UX Designer @ NAGRA

2018 - 2021

Digital Designer @ NAGRA

2017 - 2018

Design Intern @ General Dynamics

Education & Certificates

2023 IDEOU

Advanced Design Thinking

2023 Quin Training

Communications Essentials

2022 Codecademy

HTML/CSS

2021 University of Michigan (via FutureLearn)

UX Design: Concept to Prototype

2018 University of South Wales

Graphic Communications

When i'm not at work

In my free time, you’ll usually find me in the garden. Since moving into my own home a few years ago, it’s become my side quest to grow the cottage garden of my dreams. I’m still very much a novice, but practice makes perfect. With a solid foundation of hedges, shrubs, and flowers now in place, I’m hoping to try my hand at fruit and veg next.

I’m also a keen reader. There’s nothing I love more than getting completely lost in a good book. My go-to genres are fantasy and sci-fi — my most recent read was the Red Rising trilogy by Pierce Brown (an easy 5⭐️ from me).

Both of these are best enjoyed with my sidekick Sidney. My rescue wire-haired dachshund and the best garden supervisor a person could ask for.